If you're pricing a listing in South Plano this fall, here's a question worth sitting with: do these three housing projects mean you need to drop your number to compete?
Probably not, and the reason why is more interesting than the headline.
Plano is doing something unusual right now. Three of its largest legacy properties, the former Collin Creek Mall, The Shops at Willow Bend, and 142 acres of farmland that one family has held since 1856, are all being redeveloped for housing on overlapping timelines. Anyone comparing neighborhoods here, or comparing Plano to Frisco or McKinney, is going to run into all three projects in the search results. The mistake is treating them as one wave of competing inventory. They're not. They're three different products aimed at three different buyers, landing in three different parts of the city, and the difference matters more than the total unit count.
Three Sites, Different Timelines
Here's what's actually under construction, in one place.
| Project | Developer | What's landing | Timeline |
|---|---|---|---|
| Collin Creek (former Collin Creek Mall) | Centurion American | Up to 500 single-family and townhome units built by Ashton Woods, Brightland Homes, and Mattamy Homes, plus a planned 2,300 multifamily units and 300 independent-living residences at full build-out | Multifamily portion is expected to break ground late in Q3 or early Q4 2026, with a 22-month build |
| The Bend (Shops at Willow Bend) | Centennial | Townhomes, detached homes, a hotel, and office space, replacing a mall that already lost Dillard's in January 2026 and will lose Neiman Marcus in 2027 | South-side demolition is targeted for Q4 2026 |
| Haggard Farms | Stillwater Capital | A 350-unit apartment community called The Bowen, 188 townhomes, and a 180,000-square-foot retail village anchored by a farm-to-table restaurant, The Almanac, and an event venue called Haggard Hall | The retail portion is expected to open in fall 2027 |
Collin Creek sits in South Plano near US-75, on the site of the mall that opened in 1981 and closed in 2019. Willow Bend and Haggard Farms both sit in West Plano, on opposite sides of the Dallas North Tollway corridor, a few miles apart. That geography turns out to be the whole story.
Why the Housing Mix Matters More Than the Total
These projects add a mix of housing to a city that closes somewhere in the neighborhood of 2,300 homes a year. For anyone selling a detached single-family home in an established Plano neighborhood, the mix and location of the new housing matter more than a combined unit count.
Nearly everything hitting the market from these three projects is attached housing: townhomes, brownstone-style units with shared walls, and apartments. Collin Creek's first homes, built by Ashton Woods, Brightland Homes, and Mattamy Homes, ran from about 1,500 to 2,400 square feet and priced between $479,990 and $594,950. That's new construction, in a walkable, amenity-heavy master-planned community, on a site with a pool and eight acres of parks. It is not the same purchase decision as a 1980s four-bedroom on a quarter acre in an established subdivision, even when the price tags happen to overlap.
A buyer comparing a $650,000 resale home in an established Plano neighborhood to a $550,000 townhome at Collin Creek isn't making a price decision. They're making a lifestyle decision, between a yard and a garage on one side and lower maintenance and modern finishes on the other. Those two buyers rarely cross-shop, which is why new attached housing doesn't translate into a matching increase in competition for any single seller's listing.
What Each Project Actually Changes
Collin Creek is the furthest along. Its residential phase started in 2023, and by June 2026 the developer reported 200 homeowners already living there, with roughly 400 more lots released to builder partners and construction on the mixed-use retail and multifamily components expected to continue through 2028. That's a long runway. Whatever retail energy Collin Creek eventually adds to South Plano is still years out.
Willow Bend is moving toward demolition and redevelopment. Dillard's closed in January 2026, ending a 25-year run as one of the mall's anchors, and Neiman Marcus is set to follow in early 2027. Centennial has confirmed demolition on the south side is targeted for Q4 2026, with the rest of the property, including its restaurant district and gym, staying open during the phased buildout. There's also a live conversation between the city and the Dallas Stars about a potential arena on part of the site, though nothing has been formally committed as of this writing. If that deal happens, it changes the calculus for everything nearby. If it doesn't, The Bend still adds townhomes, detached homes, retail, and a hotel to West Plano's inventory over the next several years.
Haggard Farms is the newest of the three and the one built around a story rather than a correction. The Haggard family farmed this land for 170 years before Stillwater Capital broke ground in December 2025. The first phase pairs 350 apartments with 188 townhomes and a retail village built around The Almanac and Haggard Hall, both designed to nod to the site's agricultural history rather than erase it. Construction has moved to vertical building through 2026, with the retail portion expected to open in fall 2027.
None of these three timelines line up. That matters more than the combined unit count, because it means the "flood" of new supply everyone talks about is actually a slow trickle spread across at least two more years.
The Geography That Explains Why This Doesn't Even Out
West Plano and South Plano are not the same market, and the price data makes that obvious. West Plano's 75093 zip code has carried the city's highest medians, running well above the citywide figure, while entry-level pricing sits in a different zip entirely on the other side of town. Willow Bend and Haggard Farms are both landing in that higher-priced West Plano corridor, adding new attached product into a submarket where detached single-family homes already command a premium for their scarcity. Collin Creek sits in South Plano, a different price tier and a different commute pattern to the Legacy corridor's employers.
Plano's citywide median sale price sat at $520,000 over the three months ending in August 2026, up slightly from the same period a year earlier, with homes selling in an average of 37 days. That citywide number is a blend of both submarkets. It tells you very little about whether a specific established neighborhood near Willow Bend is about to see more competition, or whether a South Plano seller near Collin Creek should expect a different kind of buyer walking through an open house next spring.
Reading the Trend as a Buyer or Seller
If you own a detached single-family home in an established Plano neighborhood, the practical takeaway is that these three projects are not your direct competition, at least not yet. They compete with each other for townhome and apartment renters and buyers, and with new-construction shoppers who were never going to seriously consider a decades-old resale home in the first place. Your competition is still the resale market: comparable homes in your neighborhood, priced and staged well, moving in the 30-to-40-day range that's typical of Plano's current pace.
If you're the one shopping new construction, timeline matters as much as price. Collin Creek has product on the ground today. Willow Bend won't have finished homes for a while yet, since demolition hasn't even started. Haggard Farms sits somewhere in between, with vertical construction underway now and its retail heart not opening until fall 2027.
For a deeper look at how new-construction pricing compares to resale in established parts of the city, our guide to new construction versus established neighborhoods in Plano walks through the tradeoffs in more detail, and our East Plano versus West Plano comparison breaks down how the two halves of the city price differently even before you factor in new supply.
A Few Questions Worth Answering Directly
Will Willow Bend actually become an arena for the Dallas Stars? That's still speculative. City officials and Centennial have confirmed ongoing discussions, but no formal commitment has been made public, and demolition plans are moving forward regardless of how those talks land.
When will any of this retail actually open? Haggard Farms' retail village, anchored by The Almanac and Haggard Hall, is expected to open in fall 2027. Collin Creek's commercial buildout is projected to continue through 2028. Willow Bend hasn't started demolition yet, so its retail timeline is further out still.
Does new supply near Willow Bend or Haggard Farms lower prices in nearby established neighborhoods? Not directly, based on what's actually being built. The new units are overwhelmingly townhomes and apartments, a different product serving a different buyer than a detached single-family home in an established subdivision.
If you're weighing a purchase or a sale anywhere near one of these three projects and want a clearer read on how the timeline affects your specific street, Katie Chu Group can walk through the comparables and the construction calendar together, so you know exactly what you're pricing against.
